Brand identity for an artist
Casa Flora
An identity for a painting studio, built around the artwork itself so the brand never competes with the canvases.
- Client
- Casa Flora Studio
- Role
- Brand identity, art direction, painting
- Year
- 2024
Overview
Casa Flora is a brand concept for a floral painting studio, drawn from my own studio practice. The challenge with branding an artist is that the work is already the identity. Anything too designed gets in the way.
So the brand is a quiet frame: a simple wordmark, a paper stock, a way of photographing the canvases, and a palette that is lifted directly from the paintings rather than invented.
The opportunity
Artists selling originals and prints need something consistent across a shop, social media, packaging and exhibitions, but most templates make the work look like stock photography.
Creative direction
Everything is shot in natural light in the studio, with brushes and palettes left in frame. The wordmark is set small and low. The paintings do the talking.
Process
Palette extraction from the canvases → wordmark → photography direction → print and packaging guidelines.
Services provided
- Brand identity
- Art direction
- Photography direction
- Print guidelines
Final work
Outcome
A light-touch identity system for an artist: wordmark, palette, photography rules and print templates. Concept project.
Related work
More like this
Personal workPaintings & prints
Original artwork · Ongoing
Concept projectLottie & Lola
Brand & packaging · 2024
Personal workHex Flora
Logo mark & illustration · 2024