Lottie & Lola

A warm café identity in kraft, blush and cocoa, with a small hand-drawn mark that stamps everything from coffee bags to cake boxes.

Client: Lottie & Lola Café
Role: Brand identity, packaging, illustration
Year: 2024

Overview

Lottie & Lola is a concept identity for a neighbourhood café and bakery. I wanted it to feel like a place that’s been there for years: slow mornings, a bit worn in, someone behind the counter who knows your order.

Most of it is plain kraft. The brand sits on top in blush pink and cocoa brown, with a hand-drawn cup-and-steam mark that can be stamped, printed or embossed.

About concept projects. This is self-initiated work made to explore an idea and show the full process. No client results or figures are claimed for it.

The opportunity

Takeaway packaging is a café’s best ad. It’s what people carry down the street, put on their desk and post. It has to look good in your hand, not just in a brand guide.

The system also needed to stretch across coffee, baked goods and merch without a new design for each.

Creative direction

Two typefaces, two colours, one mark. The wordmark is a friendly serif with slightly uneven letter widths so it reads as printed rather than typed.

Labels are small and most of the kraft stays bare. A little pink reads warm; a lot of it gets sugary.

Process

Naming and tone → mark sketches → type and colour tests on real kraft samples → packaging system → stationery and loyalty cards.

Services provided

Brand identity
Logo mark
Packaging system
Illustration
Stationery
Mockups

Final work

Outcome

A packaging-first identity that a café owner could take to a printer tomorrow: bags, cups, sleeves, jar labels, cake boxes, cards and a stamp-ready mark.

Concept project. No commercial results are claimed.

Related work

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