Brand & Shopify website
Bloom Floristry
A florist brand and Shopify store designed around editorial photography, so the flowers look as good online as they do in the shop.
- Client
- Bloom Floristry
- Role
- Brand refresh, Shopify design and build
- Year
- 2023
Overview
Bloom Floristry is a concept for a boutique florist moving online. The store needed to sell bouquets and subscriptions, but the real job was to make the website feel like the shop: generous, a little romantic, easy to walk around.
The opportunity
Most florist websites are grids of product photos on white. That works for a catalogue and fails for a brand that sells on atmosphere. The layout, type and imagery had to carry the mood, with Shopify doing the heavy lifting underneath.
Creative direction
A magazine-style grid with one large image per screen, a serif wordmark with an italic flourish, and illustrated wrapping paper that ties the print side to the digital side.
The photography direction is simple: real flowers, real hands, natural light, nobody posing.
Process
Brand refresh → site map and content structure → homepage and collection designs → Shopify theme build → product, subscription and delivery flows → launch checklist.
Services provided
- Brand refresh
- Illustration
- UX and page structure
- Shopify design
- Theme build
- Launch support
Final work
Outcome
A brand and store that belong together: identity, wrapping paper, photography direction and a Shopify theme designed and built as one piece of work. Concept project.
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