Bloom Floristry

A florist brand and Shopify store designed around editorial photography, so the flowers look as good online as they do in the shop.

Client: Bloom Floristry
Role: Brand refresh, Shopify design and build
Year: 2023

Overview

Bloom Floristry is a concept for a boutique florist moving online. The store needed to sell bouquets and subscriptions, but mostly the site had to feel like walking into the shop: lots of room, a little romantic, easy to wander.

About concept projects. This is self-initiated work made to explore an idea and show the full process. No client results or figures are claimed for it.

The opportunity

Most florist websites are grids of product photos on white. Fine for a catalogue, flat for a shop people visit for the feel of the place. Here the layout, type and photos set the mood, and Shopify handles orders underneath.

Creative direction

A magazine-style grid with one large image per screen, a serif wordmark with an italic flourish, and illustrated wrapping paper that ties the print side to the digital side.

The photography direction is simple: real flowers, real hands, natural light, nobody posing.

Process

Brand refresh → site map and content structure → homepage and collection designs → Shopify theme build → product, subscription and delivery flows → launch checklist.