Soaruine Botanicals

A calm skincare brand and store, from the frosted-glass bottle label to the product page.

Client: Soaruine Botanicals
Role: Brand identity, packaging, e-commerce design
Year: 2023

Overview

Soaruine is a concept for a small-batch botanical skincare label. The brand, the packaging and the online store were designed together so the frosted bottle on the desk and the product page on the phone feel like the same object.

About concept projects. This is self-initiated work made to explore an idea and show the full process. No client results or figures are claimed for it.

The opportunity

Skincare buyers are sceptical, and rightly so. The design had to feel considered and quiet: clear ingredient information, unhurried layouts and photography that shows the product as it actually is.

Creative direction

A single sage green, a stone-coloured background, an engraved botanical mark and a wide-set serif. Product pages lead with one large image and a floating add-to-bag panel, so buying is one decision, not a scroll.