Website concepts
Website explorations
Two contrasting homepage concepts: an illustration-led pet care platform and a minimalist product site.
- Client
- Self-initiated
- Role
- Website and illustration design
- Year
- 2024
Overview
Two homepage concepts made to show range. One is dense, warm and hand-illustrated, for a pet sitting service. The other is spare and product-led, for a wall-mounted aquarium.
The point
The right amount of personality depends on the business. A pet sitter wants to feel like a neighbour; a hardware product wants to feel precise. Same designer, very different answers.
Creative direction
Furever: custom illustration for every section, pill buttons in a bright palette, a footer full of animals. Aquarium: monochrome, one product photo, a lot of empty space.
Process
Content structure → illustration set (or product photography direction) → homepage design → responsive notes.
Services provided
- Website design
- Illustration
- Art direction
Final work
Outcome
Two directions ready to be built in WordPress or React. Concept work.
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