Shopify store & product styling
PawTreats
A soft, appetising e-commerce store for an artisan dog treat maker, with product styling to match.
- Client
- PawTreats
- Role
- Brand, Shopify design, product photography direction
- Year
- 2024
Overview
PawTreats is a concept store for oven-baked dog biscuits. The look borrows from bakery branding rather than pet-shop branding: warm neutrals, script wordmark, treats styled like food.
The opportunity
Pet products usually shout. A calmer, more premium presentation lets a small maker charge properly for a handmade product.
Creative direction
Cream and terracotta, one script wordmark with a paw, rounded feature pills and product shots on ceramic. Everything is styled so it would look right on a kitchen bench.
Process
Wordmark and palette → product styling direction → homepage and product page design → Shopify theme plan.
Services provided
- Brand identity
- Product styling direction
- Shopify design
- Responsive layouts
Final work
Outcome
Brand, product styling and store design as one package. Concept project.
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